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PROJECTS:

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I N T E R N A T I O N A L          C R E A T I V E    D I R E C T O R    &    B R A N D I N G   A G E N C Y   B A S E D   I N   M E L B O U R N E ,  A U S T R A L I A

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YouTube Shorts Drive-Thru

Working with the amazing Google/YouTube team I helped create 3 Snacks for YouTube Shorts Drive-Thru and various graphics along with typography, copy,

merchandise, signage and wheat poster designs for the event. YouTube partnered with 39 creators – with a combined reach of 500 million followers – on custom snacks and trading cards.
These partnerships are available physically at the YouTube Shorts Drive-Thru activation at VidCon, and scaled at-home through individual Shorts challenges tied to each creator. 
Alongside the Drive-Thru, we also built a 40-foot tall gumball machine with MrBeast full of Feastable chocolate bars and other prizes that you must share a Short in order to play. 

 

CREATIVE DIRECTION: Jack Colley 
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui, Megan Rhoden, Garrett Brooks
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza, Saint Urban.
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou, Candy Brophy.
PRODUCTION: James Richardson, Sierra Woods, Carli Rosenfield, MAS Productions

EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson

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The Activations:

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The SNACKs:

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The POSTERS:

The MERCH:

CONTACT : CONTACT@CANDYBROPHY.COM

 

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*Ownership and copyright:  Mock up and vector developments are for the specific purpose of concept and are not free of copyright. They must not be used as final art or shared without permission. In regards to ownership a “limited usage” fee will be applied where a ‘brand mark’ has been created or developed by CANDY CREATIVE PTY LTD unless otherwise agreed. The client in good faith has no limited usage right until the limited usage fee is paid and if a license or buyout fee is agreed to a contract will be signed with a gross unit percentage/royalties negotiated, until such time all artwork copyright belongs to CANDY CREATIVE PTY LTD. All general invoices must be paid within 14 days. Work must not be used until the invoice is paid, this is just fair business practice.

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