PROJECTS:

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I N T E R N A T I O N A L          C R E A T I V E    D I R E C T O R    &    B R A N D I N G   A G E N C Y   B A S E D   I N   E L W O O D

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YouTube Shorts Drive-Thru

Working with the amazing Google/YouTube team I helped create 3 Snacks for YouTube Shorts Drive-Thru and various graphics along with typography, copy,

merchandise, signage and wheat poster designs for the event. YouTube partnered with 39 creators – with a combined reach of 500 million followers – on custom snacks and trading cards.
These partnerships are available physically at the YouTube Shorts Drive-Thru activation at VidCon, and scaled at-home through individual Shorts challenges tied to each creator. 
Alongside the Drive-Thru, we also built a 40-foot tall gumball machine with MrBeast full of Feastable chocolate bars and other prizes that you must share a Short in order to play. 

 

CREATIVE DIRECTION: Jack Colley 
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui, Megan Rhoden, Garrett Brooks
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza, Saint Urban.
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou, Candy Brophy.
PRODUCTION: James Richardson, Sierra Woods, Carli Rosenfield, MAS Productions

EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson

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The Activations:

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The SNACKs:

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The POSTERS:

The MERCH: